About Us
Green Isle has been championing good, convenient, easy-to-make food in Ireland for over 60 years and has become Ireland’s trusted ally for good food.
Who We Are
Green Isle has been putting good, nutritious food on Irish dinner tables since 1959. We have a long history of making healthy eating accessible and sustainable for consumers in Ireland. From classic side dishes of garden peas to flavoursome stir-fry mixes and crispy roast potatoes, we make good food decisions easy.
Green Isle is part of Green Isle Foods, an Irish owned company, that employs over 110 people across two sites in Naas, Co. Kildare and Gurteen, Co Sligo
Our Mission
We’re Ireland’s good food company.
It’s our mission to make goodness accessible to everyone in Ireland.
Green Isle helps making good food decisions easy.
From sustainable packaging to tackling food waste, and ensuring products are as nutritious as possible, Green Isle want to create an Ireland where everyone can eat better and live greener.
That’s… Goodness for All.
Our History
Green Isle Trademarked
On the 29th of May in 1959, the Green Isle name and logo was first trademarked.
Woman's Way Advert
A Women’s Way advert for Green Isle potatoes. ‘Have fresh new potatoes with your Christmas meals and the turkey will taste even better!’
New Trademark
In 1974, the Green Isle trademark was updated.
Bannow Road, Cabra, Co. Dublin
In 1977, Green Isle shared offices in Bannow Road, Cabra, Co. Dublin. The product range was Green Isle vegetables in 2lb packs, 2 and 4 pack burgers and 10 pack cod fish fingers.
Frozen Chips and Potato range launched
Green Isle launch new frozen chip and potato range
Logo Change
In 1981, Green Isle's logo changes.
Green Isle 'Jim Says' advertisement
A 1981, Green Isle advertisement on a Dublin bus as part of the 'Jim Says' campaign, claiming frozen Green Isle products are the "Next best thing to growing your own".
The Goodness Frozen In
Green Isle launches a new TV advert, The Goodness Frozen In, in 1999
Packaging Redesign
Green Isle gives packaging a new, fresh look
Cauliflower Rice
Green Isle launch cauliflower rice, a low carb alternative to white rice
Frozen is Good News Campaign
An out of home campaign to promote Green Isle's frozen vegetables and fruit. The food information label is usually where you read the bad news, with frozen vegetables and fruit there's only good news.
Takeaway Troll Campaign
Green Isle fight the “sure we’ll just get a takeaway” urges.
Showing Irish people that takeaways are not the only quick option when you get home tired and hungry on a weeknight.
Green Isle moves office
Green Isle move from Monread Rd, Naas to Beech House Naas
Food Waste Campaign Launched
Food Waste campaign launched, helping people reduce household food waste using more frozen food as well as following Green Isle's simple steps to reduce food waste
New Look
Getting to the goodness hasn’t changed, but our look has
Green Isle launches 'Serving Up Good Since 1959 Campaign'
Brought to life nationally across radio, digital and social platforms. The campaign brings together our Irish heritage, history of innovation and mission to help people eat well.
As one of Ireland’s leading food brands, we have been putting good, nutritious food on Irish dinner tables since 1959. We have a long history of making healthy eating accessible and sustainable for consumers in Ireland. From the classic side dishes of garden peas, to flavorsome stir-fry mixes, to the more modern tastes of cauliflower rice, our range make it easy to eat well. Growing up with Irish families and helping discover new tastes, our range of frozen fruit and vegetables has something for everyone to enjoy!
Derval O’Rourke joins as Brand Ambassador
Three-time Irish Olympian and World Champion Derval O’Rourke has joined the team as Green Isle Brand Ambassador.
Green Isle launches Fruit Snacks
To make eating better, easier, Green Isle launched an exciting, innovative, and convenient fruit snacking range.
Perfect for lunchboxes or on-the-go snacking. Made from 100% fruit.
Check out the Green Isle Range...
and make sure the goodness gets on to your plate
